Extreme Scrabble Photo Shoot Comissioned by Mattel

Talk about a wacky assignment, Norman Kent Productions was hired by Mattel toy company to shoot for a campaign called “Extreme Scrabble” to celebrate the 65th anniversary of the game Scrabble.  Special Edition custom boards with the original colors were created and released for sale in the United Kingdom in celebration of the anniversary. The advertising campaign involved several sports and wacky activities including playing the game underwater amongst sharks, in front of crocodiles, and of course while skydiving, which is where we came in (check out the newspaper clipping).  We had to create a safe way to take the board in freefall to simulate a game of Scrabble.  The shoot took place in Zephyrhills, Florida, the game was played by Ramsey Kent and Nicole Angelides and shot by Norman.  To view other images from this shoot please visit our “Extreme Scrabble” photo gallery.